Jul 2016

The Third Screen and its impact on Accountants

By: Odyssey General
Tags: Australian compliance commoditization, Marketing

If you start the count with accepting that movie screens and televisions are the first screens, with personal computers being the second screens, then there has been a lot of marketing documentation released recently about “the Third Screen”. The first screen, television, was a one way medium, for which there could be little real knowledge of the consumer. Marketers took …