There has been a large amount of effort spent on social media, and a large amount of effort in convincing business owners on the importance of being “social” online. Certainly many Australian accountants are being bombarded not only with “Compliance is dead so move to business consulting” messages, but almost at the same pace there are messages that any Accounting …
The Third Screen and its impact on Accountants
If you start the count with accepting that movie screens and televisions are the first screens, with personal computers being the second screens, then there has been a lot of marketing documentation released recently about “the Third Screen”. The first screen, television, was a one way medium, for which there could be little real knowledge of the consumer. Marketers took …
Discover the Firm of the Future
If you typed in firm of the future then you would end up on this site, which has a definite Intuit feel (top marks to Intuit for grabbing this site name). But the site is well worth a visit. Intuit invited their accounting client base to submit a short video on being the Firm of the Future and they’ve picked the “Top …
